Russian weapons maker Kalashnikov unveils new brand – with super models

Kalashnikov, the people who brought you the AK-47, had a big party and press conference, in Moscow, on Tuesday, to launch a new "brand and marketing strategy". With models making the rounds with AK-47 banana clips, a small orchestra playing patriotic songs and an actor doing dramatic readings about Russian military victories. Kalashnikov delivered 140,000 weapons globally last year and by the year 2020, they want to be delivering 300,000 and be the world's "most popular arms maker".

Here's the story from the Moscow Times.

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