Hefeweizen beer is a beer popular in southern Germany. It's made with wheat. The Fulton Brewery in Minneapolis is coming out with a Hefeweizen beer called HefeWheaties. It doesn't contain Wheaties, but it is made with wheat - and one of the owners of Fulton used to work for General Mills there in Minneapolis, so...HefeWheaties. If you want some HefeWheaties, it will be available after August 26th and only in Minnesota.

Hmm, Michigan is known worldwide for our craft beers. And, of course, we have our own cereals being made in Battle Creek. Just thinking that we may want to jump on the bandwagon. And let's remember - Kellogg's also makes Pop Tarts and owns the Keebler cookie brand. So....

Keebler Fudge Stripes Cookie Beer? Made by elves? (those TV spots would be awesome)

Strawberry Pop Tart Beer?

Two words - "un-tapped market".


Banana Don and Stephanie McCoy amuse and thrill you every weekday morning from 5:30 – 10AM on the radio at 100.7 WITL.

Banana Don can be reached via email at don.jefferson@townsquaremedia.com and on Twitter at @WITLBananaDon and @WITLFM. Also, Facebook friend Banana Don and Stephanie at Facebook.com/BananaStephanie and Facebook.com/WITLFM.


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