The headline in (probably THE magazine/website for people in the advertising business) says, High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers, but if you read the article, you'll find out that the sport of hunting is actually what's gaining ground.

Why? More and more urban hipsters want locally sourced food and/or want to know where their food is coming from. So they're learning how to kill it and butcher it themselves.

A lot of people in media in this country would like you to believe that hunting is a dying sport, but the opposite is true. According to the AdWeek article, hunting and trapping industry grew 2.3% in the last five years. Not a lot - but hunting is not going away.

Here's the article.


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