Wheaties’ 100th Birthday: Detroit Tigers Who Appeared on the Box
Wheaties was created in 1921 thanks to a sloppy technician at the Washburn Crosby Company. He accidently spilled some wheat mixture on a hot stove which turned this stuff into a crisp layer. Cleaning it off the stove made little flakes which were tasted – and a lightbulb went off over their heads. “Gee -we could probably sell this stuff!”
After three years of processing, it was ready for the public in November 1924, as “Washburn's Gold Medal Whole Wheat Flakes”. They realized the name was too long and clunky, so they held an employee contest to re-name it. After losers like “Nutties”, the name “Wheaties” won, thanks to the suggestion of Jane Bausman the wife of a company manager.
The sports connection began in 1927 thanks to it's ads on the wall of the Nicollet baseball park in Minneapolis. The cereal soon became the sponsor of the radio broadcasts, cementing its sports connection. The first sports figure to be put on the box was Lou Gehrig of the New York Yankees, in 1934.
So – With the almost countless sports figures who have been on the cover of the Wheaties box, just how many of them were Detroit Tigers?
CHARLIE GEHRINGER (1938)
HANK GREENBERG (1947)
GEORGE KELL (1951)
TOM TRESH (1964)
KIRK GIBSON (2005)
Other Tigers who appeared, but with unknown dates:
So that's it? After 100 years, only fifteen Tigers made the Wheaties box?
That's downright shameful.
Here are other Detroit Tigers who should have been on the Wheaties box and deserved to be:
DENNY McLAIN (legal problems aside)
It's not too late to add some of these Tigers posthumously...after all, they did it with Babe Ruth and a few others. I mean, how could they overlook Al Kaline? Or Ty Cobb??? That's scandalous.
THE TIGER GALLERY
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