This kid has a future in marketing.

Several people called the cops after seeing a young boy peddling 'Ice Cold Beer' at a busy intersection.

But police in Brigham City, Utah got a pretty good laugh when they read the fine print. Above the word 'Beer' in a teeny tiny font, the boy had printed the word 'Root' -- as in Root Beer.

“This is also doing great free advertising,” he said as he held a white sign which reads, "ICE COLD BEER" in bold black lettering.

The 11-year-old boy whose name is Seth, told Fox 13 that business was so good he had to buy a second cooler.