Research Shows That Lotteries Are Too Low-Tech for Young Adults
Let me start by saying that with some of the recent ‘young’ winners in the Michigan lotteries, I dispute this claim.
For instance, here’s 18-year-old Maranda Coffey who won a top prize in the Michigan Lottery’s Cash for Life game:
And then there’s 24-year-old Kelsey Zachow who won a $66 million Mega Millions jackpot:
That being said, a new report published by ABC News says that even though Americans buy billions of lottery tickets every year in hopes of striking it rich, very few young adults actually buy tickets. Some theories as to why the ‘kids’ (24 to 35-year olds) aren’t buy tickets include the fact that they don’t have money to waste or they simply feel comfortable about their current financial situation. (AKA-mom and dad buy everything.) Another theory is that they process of buying a ticket is too “low-tech” and that when it comes to other countries, the U.S. is lagging in technological innovation and so the ‘kids’ find it ‘boring.’ (GASP!)
Lottery officials are now trying to find new digital ways to get the ‘kids’ buying tickets. One of the ideas being tossed around is that the games should incorporate a social aspect so 20-somethings will want to play with their friends. They also want to use more phone apps and better websites and there are even suggestions that lotteries should incorporate charities to appeal to more young people. I say, whatever, don’t play, then maybe our lottery group at work will finally win…but that’s just me…and I’m a little bitter…
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