Back in 2008, the original Pure Michigan ad campaign started in Michigan and featured the voice of actor and comedian Tim Allen. Now in 2020, the Pure Michigan ad campaign is getting a little revamp. According to, Pure Michigan is sharing a new effort around “Two Peninsulas, One Pure Michigan". Their hope with the new campaign is "to spread a message of strength and unity as residents throughout the state stay home and stay safe to combat the continued spread of COVID-19".

If you're interested, there's even a “Two Peninsulas, One Pure Michigan” t-shirt that you can buy. With each purchase, $5 will go to the Michigan Hospitality Industry Employee Relief Fund. You can buy your t-shirt by clicking here. They're also encouraging Michigan residents to share photos of themselves in their t-shirt on social media by using the hashtag #OnePureMichigan. Need some cheering up? Here are some of the most popular Pure Michigan YouTube videos for you to enjoy.

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