The headline in AdWeek.com (probably THE magazine/website for people in the advertising business) says, High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers, but if you read the article, you'll find out that the sport of hunting is actually what's gaining ground.

Why? More and more urban hipsters want locally sourced food and/or want to know where their food is coming from. So they're learning how to kill it and butcher it themselves.

A lot of people in media in this country would like you to believe that hunting is a dying sport, but the opposite is true. According to the AdWeek article, hunting and trapping industry grew 2.3% in the last five years. Not a lot - but hunting is not going away.

Here's the article.

 

Banana Don and Stephanie McCoy amuse and thrill you every weekday morning from 5:30 –10AM on the radio at 100.7 WITL.
Banana Don can be reached via email at don.jefferson@townsquaremedia.com and on Twitter at @WITLBananaDon and @WITLFM. Also, Facebook friend Banana Don and Stephanie at Facebook.com/BananaStephanie and Facebook.com/WITLFM.