It's been four years now since the TV spot some call the "Best Super Bowl Commercial Ever" aired. During the Super Bowl in 2013, Ram Trucks aired a 2 minute spot that featured photos of farms and farmers - and audio from a speech Paul Harvey gave at the 1978 Future Farmers of America convention. According to FarmFutures.com this spot was ranked only THIRD best the year it aired. (One of the Budweiser Clydesdales' spots was rated No. 1 that night)

Every Super Bowl since, I wait for something to come up to this level of quality. Hasn't happened yet. I think I might be in for a wait.

Here's the story.

Here's the full, two minute version of the spot.

 

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